Fitness for 2 million moms
2 million moms across the world lost 6 million+
pounds, in 12 months. We triggered a
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2 million moms across the world lost 6 million+
pounds, in 12 months. We triggered a
Camille WatsonDirector of Operations, The Hollywood Trainer, LLC
When your app becomes discoverable and garners strong
reviews, it attracts more downloads. App store optimization
is the key to business growth.
A business thrives when it cuts down on unnecessary costs. You will no longer have to pay for advertising or acquisition with app store optimization that will increase visibility and attract customers organically.
App store optimization makes you discoverable in front of genuinely interested people in conducting business. This increases the rate of conversion.
This is obvious considering how app store optimization will result in more downloads. An increased user base means more purchases and more paid advertising, generating more significant revenue.
With little effort and time, one can have their apps optimized on stores. A technique that will consistently generate revenue for the business and stabilize the financial aspects.
store optimization, users from all around the planet can find and try it out.
Leverage digital ubiquity through app store optimization. Your Brand will be established in people’s minds and make it instantly recognizable.
Our expert ASO team has experience in optimizing app architecture as well as
working with the best optimization tools to improve the visibility and discoverability
of the app on both Apple App Store and Google Play Store.
Keyword research to identify the right keywords through category searches on the app store. Track and optimize the app ranking using the ASO tools to monitor search rankings, competitor performance. and keyword analysis.
Benefit from end-to-end support that starts with optimizing the app, performance review, meeting compliance requirements, and app update, among other factors to manage the app’s reputation and performance on the store.
Visibility alone is not enough on the app store. App downloads are the key factor that determines success. Increase the chances of app downloads through better communication and adopting A/B testing to determine which icons or text works better.
We provide screenshots, app icons, feature graphics; copywriting and value prop development; App Store and Google Play preview videos; and display assets for paid user acquisition.
Conversion optimization is an integral part of ASO. If done right, this can drive keyword rankings higher and decrease the cost of your user acquisition across all channels. TechAhead conducts extensive research along with A/B testing to rank your app at the top of the charts.
Our app store optimization company provides Google Play store ads and App store ads services in a structured manner, so your app can achieve maximum engagement with the lowest cost per tap/install.
There are many factors involved, and the same story is unknown, but few things are guaranteed to rank higher. The number of installs, purchases made, the relevance of keywords with the app, etc.
Focus a lot on the app title and description/subtitle. It should match the app’s functionality and should revolve around the keywords users will type to look for it.
It is entirely a personal choice and depends upon the KPIs or the metrics you want to measure. If your prime attention is around specific performance factors, the tools might be a proper otherwise excellent set of marketing skills can do the work.
There is a need for an ASO expert specializing in optimizing your app for the stores. They work similarly to SEO specialists in terms of concept, but their domain is around app stores. You should be looking for ASO experts who can understand the algorithm and have the right business acumen.
App stores are the bridge between your business and customers. Your app will appear in the top results with the proper app store optimization. This is a way to become popular in the marketplace for apps and beat the competition.
On Google Play Store, the app title can be 50 characters long, and the description can be 80 characters. On the Apple App store, the character limit for titles and descriptions is 30 characters.
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We take full responsibility for our products and don’t just break away from them after delivery. Our team will be all ears and make necessary changes to optimize the product. You will have an excellent experience with us.
TechAhead will only develop the product for you. We will own no parts or the product itself. Every data processed will be right before you and handed back. TechAhead is focused on exceptional customer service.
The category or top chart ranking algorithm (free, paid and grossing) is much simpler than the keyword ranking algorithm. App category ranks improve with more downloads (free or paid) or more revenue from purchases (grossing). While the exact calculation in terms of installs or purchases volume to rank is unknown and varies between categories (e.g. photos and video vs weather), but it is logarithmic (i.e. moving from rank 1000 to 500 is much easier than from moving from 10 to 5) and the most important factors are installs or purchases. Apps will first achieve a rank in their category or sub-category (e.g. #1500 entertainment apps), followed by their country (e.g. #1500 US overall).
For all apps that are relevant for a keyword, each is assigned a keyword rank score that changes with each user interaction (e.g. pageview, install, purchase). An app’s keyword rank score is updated with each interaction and either goes up with positive engagement (e.g. a click, install or review) or goes down with each negative engagement (e.g. an impression but no click, pageview but no install or uninstall before the app is ever used). Apps compete with one another to rank for keywords and when one app’s rank score for a keyword becomes higher than the score of the app above it, it will move up one spot. Engagements are sourced back to each keyword that the user came from, meaning that scores are different from each keyword. That said, engagements for an app overall will improve its ranking for all relevant keywords to some degree, meaning that if Facebook were to become eligible for a new keyword, it would likely start at a very high ranking.
There are 4 places in an app’s listing that will determine whether it is eligible to rank for keywords:
Apple has also been evolving its algorithm to rank apps for keywords not necessarily found in an app’s listing, such as:
Additionally, if a keyword is removed from your app listing (e.g. keywords space), you typically will become immediately ineligible to rank for that keyword.
VP- Sales & Global Alliances
Shanal is a VP- Sales & Global Alliances at TechAhead, where our team develops the next-gen mobile apps for global businesses. He will consult you on the ASO development project.